Website strategy for service-based business
Having an optimised website for your service-based business is crucial for attracting and converting more clients. My approach is to ensure your website is well-structured, fast, and user-friendly to ensure that potential customers can find the information they need, book services, or make inquiries with ease. Using my experience in User Experience (UX) and Conversion Rate Optimisation (CRO) I ensure my clients have a website that offers a seamless experience to their end user, which is an integral part of strategy to scale your business. I work closely with my clients on all aspects of the customer journey, including things such implementing booking systems, payment portals and a range of automations to help streamline your business and bring in more clients with less effort.
Website Strategy Services
Payment Integration & Setup
Ensure you are offering the best payment solutions to convert clients easily.
Implement integrations such as Square, Stripe etc.
Ensure optimised user journey for clients to convert.
Website Management
Optimise homepage, navigation, products pages & all touch points on the website.
Monitor and optimise page load speed and mobile responsiveness.
Website content updates and strategy.
General maintenance: Inventory, product listings & integrations.
Email Marketing Strategy
Develop list building strategy.
Develop & maintaining email retention strategy.
Create email flows.
Create campaign emails.
Grow email channel revenue overall.
Search Engine Optimisation (SEO)
See the SEO Services page for more info.
Identify technical issues, improve site structure, and enhance on-page SEO.
Find high-value keywords to target for better search rankings.
Optimise content, meta tags, headings, and internal linking for better visibility.
Improve site speed, mobile-friendliness, and indexing for search engines.
Content Management
Create brand moodboards and overall aesthetic to improve branding & online presence.
Create content briefs for photoshoots and in-house marketing content.
Develop content strategy for all channels.
Popular Packages
Once-off website audit
$100
Once off website audit.
Popular
1:1 Strategy Call
$250
Strategy session +
tailored actionables.
1:1 Strategy Call 3-Pack
